“I’m gonna knock you out! Mama said knock you out!”

The new song that the DC Mafia family of Jim Lee, Geoff Johns and Dan Didio are playing with the latest DC PR machine. Now they’re all saying that “Rebirth” is NOT a Reboot and it NEVER was. SUUUUURE…

So DC Comics release a mysterious teaser (the initial Rebirth image – we cover it here) and NOW they’re trying help promote this new BIG Event by addressing all the ‘net chatter of a Reboot. Yeah, that shows positive confidence, right? Right? Seriously?

It’s NOT a Reboot but please send in your orders for all new issue 1 comics. All new creative teams. All new storylines. But it’s NOT a Reboot, it’s a Rebirth!

Sing it LL COOL J!

Okay. Look, all this sounds sour to me but let’s hope it’s a great new progress for DC Comics in 2016!